These are deliberately asset-flexible: most can use any strong 5s character clip, box teaser, app/world UI glimpse, or old long-form cut. Caption carries the emotional hook; video only needs to look cool.
Best daily window: 12pm PST. Secondary: 5–7pm PST. Late-night is okay for memes/replies, not main drops.
5-second clips: use 7 of the 10 days. These should be cool, mysterious, and low-context — character stare, object reveal, logo/box light, action fragment.
Long 1-minute videos: use twice only: Day 4 and Day 9. Frame them as “start here” / “if you missed it” events, not random reposts.
One no-video/graphic day: Day 7 poll/question to make people talk and validate prizes/app/cards.
Asset: 5s box teaser, tub/card silhouette, any dark premium product shot.
Why: tactile anticipation + premium packaging. Makes the product feel bigger than powder.
Asset: any character/flavor video, preferably a close-up or action fragment.
Why: turns flavor choice into identity/status without showing lineup again.
Asset: any UI/world/app-ish clip, card scan mock, reward flash, or abstract GLYTCH energy.
Why: hints app/reward loop without explaining mechanics too early.
Asset: strongest 1-minute lore/character video. Post at 12pm PST.
Why: gives new followers a doorway. Long videos need “start here” framing or people bounce.
Asset: any fast 5s flavor/energy/product clip. Doesn’t need to match caption exactly.
Why: disarms AI/lore skepticism and re-centers taste/product confidence.
Asset: card pack edge, box crack, hand reveal, any collectible-looking 5s.
Why: variable reward + unboxing ritual. Use sparingly so it stays sharp.
Asset: simple graphic or any old short clip. Ask for replies.
Why: audience research disguised as engagement. Also warms up prize-loop positioning.
Asset: any cool character stare/action. Avoid waitlist graphic.
Why: status/exclusivity without saying “please sign up.” Strong for X.
Asset: second-best 1-minute complex video, preferably character conflict or lore reveal.
Why: curiosity gap. Long clip feels justified because the caption tees up spectacle.
Asset: any mysterious 5s clip, Blue Razz/CC/Fire best.
Why: early-status + insider timing. Good close before next production burst.
Character close-up/stare: Day 2, Day 8, Day 10.
Action/fight/lore clip: Day 4, Day 9, Day 2.
Box/tub/card tease: Day 1, Day 6, Day 3.
Any random cool 5s: Day 5, Day 7, Day 10 because caption does the work.
No “join the universe,” no feature-list slop, no repeated signup begging, no wellness/productivity positioning. Hooks rotate through anticipation, identity, product confidence, variable reward, app/prize curiosity, and early-status tension.